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No more ROI: The real way to sell high-priced packages. Educators, health & well-being practitioners and other service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude or uncomfortable to discuss money,” and you can see why it’s just easier to keep your rates low. I am sure you know what I mean. But, now it’s high time to think of your services from a different angle. It is not about

It’s happened to every service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of service-based businesses, the first response is to lower their rate. After all, they reason, the client really does need my help. Plus, it’s good karma, and they’ll talk about me with their friends, and refer business to me later.

I am right in the middle of renovating my home right now. If you have ever renovated a living space, one thing you will learn quickly is that you wish you had made all the changes you wanted to before you moved in, however, that is not always possible. It is only after living in a space for some time that you discover what you do and don’t want. The same applies for your lifestyle and your business. Life or business make-overs do not always go according to plan and just like the renovation of your home, it can lead to much stress when setbacks and unexpected expenses occur while you’re knee-deep in your renovations. I, however, have learned that by keeping your eye on the vision of what it will look like when finished will get you through the thick and thin of it.