Confused about how exactly sale funnels work
You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up – they simply don’t know what to include where.
Here is the easy answer: At the very least, your online sales funnel needs three pages.
This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose namely to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:
- Include a clear call to action—“Buy Now” or “Click here to download this report for free”
- Eliminate distractions—that means no links to other websites or even a navigation bar
- Address the readers’ pain points and how your offer provides the solution
Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it! Here is where you can offer an upsell, remind people to follow you on social media, and give them a peek at your other products and services.
Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the ‘thank you‘ page is for.
Thank You Page
This is where your website visitors actually collect their downloadable item or get information about how your product will be delivered.
Like the confirmation page, this is a valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers – especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
- A limited time offers because scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
- A “no-brainer” coupon offer or an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses. Give clients access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again, insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be, but it may be best to get help with setting it up, especially if this is your first time or if you do not have the time to spend on this. It can be time-consuming.
I will stress, though, that I would only encourage you to spend time, money and effort on creating these pages when your business is at the right growth stage for it. This means you would have enough quality services or products to offer and you would have a large enough database of loyal members in your tribe who would consider buying your services and products.
Once you are set up, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need. I am a big supporter of keeping things simple and only creating this at the right stage of your business.
Best of Success!